Creating iOS apps begins with clarity about users, the app's purpose, and the scenario to address in the initial release. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across iPhone variations and iOS updates. Uniform navigation, thoughtful state management, and well-designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scale after launch.